Sleazy Marketing Executive Out at Bud Light Amid Transgender Controversy and $6 Billion Loss
Bud Light Vice President of marketing Alissa Heinerscheid has taken a leave of absence amid the company's transgender controversy after it used Dylan Mulvaney, a biological male who claims to be a transgendered woman, to promote its products.
Anheuser-Busch has shared a statement with Beer Business Daily, informing the publication that Bud Light marketing VP Alissa Heinerscheid is off the brand in the wake of the Mulvaney Bud Light can controversy.
"We understand she has decided to take a leave of absence," Beer Business Daily announced. "Todd Allen is now VP of Bud Light, reporting directly to CMO Benoit Garbe. It appears Todd was most recently VP of global marketing for Budweiser."
As Breitbart News reported last week, Anheuser-Busch has lost more than $6 billion in market value in the days following its promotional partnership with Mulvaney, with its shares falling amid a nationwide backlash against Bud Light.
Photo Credit Allissa Heinerscheid Youtube
Mulvaney on the Price Is Right (Youtube Link and Photo)
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